A decade ago, everyone tuned into the DoorDarshan at 9 to watch the latest happenings that could turn headlines on the newspapers of the next day. Today we have close to 70 News Channels, churning out News and related information every minute of the day.
EVen more shocking is the fight of News providers to grab attention on the Press, TV, Radio and even the Internet. With close to a billion keen audience of current affairs it seems like all these Channels are battling day and night on who can grab more eyeballs.
Though close to 333 million TV audience spent 114 minutes of their time watching news in 2000, in 2007 the 437 million people could accomodate only 92 minutes in a day for this activity. And where the newspaper/press readers of 232 million have gone up by 302 million, the minutes per day spent on reading them, had gone down from 32mins a day to 27minutes per day in 2007.
Considering that the increase in number of subscribers is due to the constant incline in literate population, and current affairs is hot property even today, where is the news seeker running to access it?
A recent study says where a few months back News-on-the-move through your mobile phone was just about 30 thousand subscriptions, today, in just about 15months its an amazing 3 million. Now we know why the iPhones and the handhelds are making their markets.
Polished Crap 